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Digital Marketing Checklist for Sierra Leonean Businesses

Is your business digital-ready? Check off what applies — your score and personalized result update in real time.

Brand Foundation

0/4

You have a professional logo that works at all sizes (phone screen, signboard, business card)

Your brand colours are defined and used consistently across all platforms

Your business has a clear one-sentence pitch that anyone on your team can deliver

Your brand voice and tone are consistent — social media, WhatsApp, in-person all sound the same

0/4

Your business appears when you Google your own name

You have a Google Business Profile with correct address, phone, hours, and photos

You have a professional website that loads fast on mobile (under 3 seconds)

Your website clearly explains what you do, who you serve, and how to contact you

0/4

You have active accounts on at least 2 platforms your customers actually use

You post at least 3 times per week consistently

Your profile photos, bios, and cover images are professional and brand-consistent

You respond to all comments and DMs within 24 hours

0/4

You use WhatsApp Business (not regular WhatsApp) with a complete business profile

Your WhatsApp catalogue is set up with your products/services and pricing

You post to WhatsApp Status at least 3 times daily

You have a broadcast list for sending updates to interested customers

0/4

You have a content calendar (even a simple weekly plan)

Your content includes a mix: educate, entertain, inspire, and sell

You track basic metrics: followers, engagement, enquiries, and sales from digital

You have a clear call-to-action on every post and page (call, WhatsApp, visit, buy)

Start checking items above to see your personalized result and recommendations.

Free Resource

Is your business digital-ready? Check off what applies — your score and personalized result update in real time.

0/20 checked

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